...hooked on phonics worked for me!
A while back I went out with some friends to hear a few DJs we know play at a cute little bar in Cambridge. At some point, as usually happens, I was starring off into space. Often when this happens I end up perseverating on something, in this case reading it over and over and over in my head. So much so that it often ends up not making sense anymore. There was one time in college when I was riding in the back of a station wagon reading, out loud, the college sticker that was on the back window "Suffolk Law University". It was really annoying to everyone in the car, but by the end of the ride no one could even recognize those as words. (and once we got where we were going we also realized I had read it wrong, as it clearly said "Suffolk University Law" - but that wasn't the point!)
So, anyway, I was reading this little flyer over - but the problem was, it stopped making sense before I even read it. The first word was definitely "Your". The second word was "are". Your...are...? Your....are....a...? really, this couldn't be. But it was - your...are...a...of..?! these words don't make sense. So I stopped reading them. But it wasn't long before I was back at it again.
your....are....a....of...the....
really, this is how it started. So finally, maybe about 45 minutes since the first time I had read this and been confused, I picked up the flyer and showed my friend Allison and said "Allison, what does this say?"
Luckily for me she paused and hesitated - I knew what was going through her head 'your...are...a...of...the..., this doesn't make sense!' But then her friend Nuno quickly read it out loud, with that tone of voice that clearly and loudly said "how dumb ARE you?!"
1 comment:
Only the eyes of a graphic designer who makes that kind of crap all day long (ahem, Nuno) could figure that out. Although, Chris said it seems more obvious on your website. I don't know if that's just because we're used to it now.
Post a Comment